About Us

We’re your go-to for standout Instagram Reels in Orlando. We specialize in short-form videos that get your service-based business noticed and build trust with your audience.

Backstory Video Marketing was founded by William and Amanda, two experienced professionals who discovered the power of video marketing through their own business endeavors. William, with a 15-year background in UI/UX design, struggled to attract clients online, while Amanda, a seasoned language instructor, decided to pivot her career and “get with the times” by focusing on digital marketing.

Driven by the need to promote their respective businesses and the challenges they faced in creating effective content, both William and Amanda turned to short-form videos as a powerful tool for engagement and growth. This hands-on experience propelled them to quickly master the art of short-form video marketing.

As their expertise grew, so did the demand for their services. Overwhelming requests from others seeking assistance in creating video content prompted them to formalize their knowledge and establish Backstory Video Marketing.

Backstory’s mission is to empower local businesses by crafting effective short-form videos that highlight their expertise and help them get noticed in today’s competitive online landscape.

Backstory Video Marketing - Video Production

William Lee

Founder & Director of Operations

They call me “The Dopamine Dealer of LinkedIn” and I’m proud of that nickname.

Over the last 20+ years, I’ve built 16 businesses, wrote a book called ‘Balance is Bullsh*t’ and created a beautiful marriage and blended family of two children, Jayden and Skylar.

Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of over a half of a billion dollars, which generated over 35 Trillion online impressions for these companies.

As I looked at the business landscape around me, especially the digital online world, including the multiple social platforms – I noticed that it seemed like the noise and automation had grown to a deafening level and people were so terribly disconnected from one another.

I realized that we’d started to forget that we’re all HUMANS interacting with each other from the other side of a screen. In business, in social media – everywhere we weren’t seeing real humans and instead just text, noise and frankly propaganda.

How could I create a business that helped people truly reconnect? To see through the digital landscape and make real lasting relationships for themselves in business and in life?

Amanda Gonzalez

Co-Founder and Client Manager

Rachel B. Lee is a fearless marketing #ladyboss and the wife of Joshua B. Lee. Together they have formed a powerful business relationship that connects with audiences across the world. Rachel leads the marketing and branding strategy for Standout Authority and its clients and can help you find your voice and create influence like you’ve never imagined.

After receiving her MBA from the University of Texas, Austin, McCombs School of Business, she entered the technology industry at Microsoft. There she led branding, social media and content strategy, blog and influencer communities, podcasts, experiential, and more for the Microsoft Partner Network, an ecosystem of 300K small to enterprise size businesses digitally transforming the world.

Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire, and in 2018 won the Microsoft Inspire Speaker Excellence award for her session on modern selling and LinkedIn. Her multimillion dollar brand repositioning and messaging strategy for the Microsoft Partner Network still reaches millions.

Most recently she served as a Gartner Senior Brand Manager leading Software Advice’s brand and marketing strategy, a 15 year old $50M+ revenue business, all about helping small businesses find the right software through human conversation. She built a new brand identity and launched a multichannel brand media campaign building the brand’s awareness in new innovative ways.

She’s passionate about helping students navigate their careers, so In her spare time, she’s a Texas MBA and MS Marketing Industry Consultant helping our future leaders navigate their personal brands and build careers they love.